Which Financials to Consider When Buying a Business

Which Financials to Consider When Buying a Business

As an aspiring entrepreneur, you may want to explore buying a business instead of starting one from scratch. Acquiring an existing business can be a smart move because you are essentially taking over an established operation with a customer base, staff, and infrastructure already in place. However, purchasing a business is not an easy task, and you need to ensure that you are making a wise investment.

One critical aspect of assessing the financial health of a business is examining the financial statements. In this article, we will discuss the financials to look at when buying a business, so you can make an informed decision.

Understanding Financial Statements

Before delving into the financials to scrutinize, it’s essential to understand the different financial statements and their purposes. Generally, a company’s financial health is presented in three primary financial statements, which include:

1. Balance Sheet

The balance sheet provides a snapshot of a company’s financial position at a particular moment. It outlines the company’s assets, liabilities, and equity. It helps you determine the value of the company and its net worth. The balance sheet can reveal a company’s liquidity and solvency, making it an important financial statement to examine when buying a business.

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2. Income Statement

An income statement, also known as a profit and loss statement, summarizes a company’s revenues, expenses, gains, and losses over a particular period. The income statement provides insights into the company’s profitability and whether it generates enough revenue to cover its expenses. When assessing a business, the income statement can help you understand how the company generates revenue and how it controls its costs.

3. Cash Flow Statement

The cash flow statement outlines the inflows and outflows of cash in a company. It details how much cash is generated by the company’s operations, investments, and financing activities. The cash flow statement can help you assess the company’s liquidity and its ability to meet its financial obligations.

Key Financials to Look at When Buying a Business

When analyzing a business’s financial health, there are several key financials to examine. These include:

1. Revenue

The company’s revenue is a significant financial indicator to assess when considering buying a business. You need to ensure that the company generates enough revenue to cover its expenses and make a profit. The revenue trends can also indicate the stability of the company’s operations and its growth potential.

2. Profit Margins

Profit margins are another crucial financial metric to consider when evaluating a business. Profit margins help you understand how the company manages its expenses and generates profits. A business with healthy profit margins is more likely to be successful in the long run.

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3. Expenses

Analyzing a company’s expenses is vital when buying a business. You need to understand where the company spends its money and identify any areas of concern. High expenses may indicate poor financial management, which can affect the business’s overall profitability.

4. Assets

A company’s assets are also an essential financial metric to consider. Assets include tangible items such as property, equipment, and inventory, and intangible items like intellectual property and patents. Examining the company’s assets can help you understand the value of the business and its growth potential.

5. Liabilities

A company’s liabilities are debts and obligations that the business owes to others. Examining the company’s liabilities can help you assess its financial health and determine if it can meet its financial obligations. High levels of debt can be a red flag, as it may indicate poor financial management or unsustainable business practices.

6. Cash Flow

Cash flow is an essential financial metric that can help you evaluate a business’s liquidity and its ability to meet its financial obligations. Positive cash flow means that the company generates more cash than it spends, which is a good sign that the business is financially stable. Negative cash flow can be a cause for concern and may indicate that the business is struggling to pay its bills.

7. Inventory

If the business sells products, you need to analyze its inventory. Excessive inventory levels can tie up capital and affect the company’s cash flow. On the other hand, insufficient inventory levels can result in lost sales and damage the business’s reputation. Understanding the company’s inventory levels and management practices can help you determine the company’s potential for growth.

8. Debtors and Creditors

When purchasing a business, it’s important to consider the company’s debtors and creditors. Debtors are customers who owe the company money, and creditors are suppliers and lenders that the company owes money to. Understanding the company’s debtor and creditor levels can help you assess its cash flow and financial stability.

Due Diligence

Conducting due diligence is an important step when buying a business. Due diligence involves thoroughly examining the company’s financial statements, tax returns, contracts, legal documents, and other information relevant to the business. You may want to consider hiring professionals like lawyers, accountants, or business brokers to help you with due diligence. By conducting due diligence, you can identify any potential issues or red flags that may affect the business’s financial health and value.

HedgeStone Business Advisors Can Help

At HedgeStone Business Advisors, we understand that buying a business can be a complex and challenging process. Our team of experienced business brokers, in-house attorneys, accountants, and marketers can assist you with every aspect of the purchasing process, from due diligence to negotiating the best deal. With over 150 combined years of business sales experience and a successful track record of facilitating over $4 billion in business mergers and acquisitions, we have the expertise to help you find the perfect business to acquire.

Our comprehensive approach at HedgeStone involves understanding your unique needs and goals, and providing trusted advice and support throughout the buying process. Our dedicated professionals can help you assess a business’s financial health and identify any potential risks or opportunities. We can also provide guidance on financing, legal issues, and other critical aspects of buying a business.

At HedgeStone, our mission is to help you achieve your business ownership dreams. We provide value-driven service and have a wealth of experience in representing buyers of businesses of all sizes, from small, main street businesses to multi-billion dollar international brands. Call us today at (561) 593-3711 for a free consultation and learn how we can help you find the perfect business to acquire.


Buying a business can be a smart investment if done correctly. Examining a company’s financial statements is a crucial step in assessing its financial health and determining its value. Key financial metrics to consider when buying a business include revenue, profit margins, expenses, assets, liabilities, cash flow, inventory, and debtors and creditors.

Conducting due diligence and seeking professional advice can help you identify any potential issues and make an informed decision. At HedgeStone Business Advisors, we have the expertise and experience to help you navigate the complex process of buying a business and find the perfect opportunity for you.

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